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META: BUILDING THE FUTURE, ONE PIECE AT A TIME.
Project
Merch
Date
2022-Present
Location
Menlo Park, CA
Custom
Textiles and Technology
The work with Meta was about crafting physical artifacts for a digital-first world—bringing the future into tangible form.
Facebook, WhatsApp, Reality Labs, Monetization AI—each division had its own identity, its own rhythm. The challenge? Translating complex ideas into simple, iconic objects. A hoodie wasn’t just a hoodie; it was a timestamp. A tee wasn’t just a tee; it was a manifesto.
It was about context—what does the brand feel like in real life? How does it show up in the culture? The work wasn’t just about design; it was about designing the feeling. Making something as futuristic as the metaverse feel human.
That’s the ethos: merch as experience. The future is digital, but the culture is still physical. This work was the bridge.
