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COLLECTIBLES AS CULTURE
Project Type
Merch
Date
October 2023
Location
Lodi, CA
Not just cards. Not just a shop. Neighborhood Card Shop is where nostalgia meets now. The work wasn’t about slapping a logo on merch; it was about building a uniform for the culture.
Trading cards are storytelling. So is streetwear. The designs had to feel like an extension of that world—something you’d wear while ripping packs, making trades, or chasing grails. Every piece had to hold weight, just like a first-edition Charizard or a Jordan rookie card.
The approach? Authenticity first.
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